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Whether it's on the worldwide web, statewide print
publications, billboards or many of the Bay Area's most recognizable
magazines, the Lauderdale Yacht Sales name is prominent. After
all, promotion is everything.
"We manage the best advertising program in the business
out here," says Tipton. "There's nobody even close. Whether you
are trying to sell your boat or are looking to buy, advertising
is the key. People have to able to see you-to know you exist.
The sales staff at Lauderdale Yacht Sales is talented and well
known in the industry. We work hard for our clients. One of the
best ways we do that is by making sure their boats are visible.
When these boats get seen, they get sold.
Tipton learned the value of advertising decades ago
while in the automobile business. When he jumped into the yacht
sales business, Tipton was able to learn from a local legend-Louis
Delhomme. He may own the biggest name in yacht sales today, but
Tipton says he owes it all to Delhomme.
"I got to know Louis from having bought several boats
from him," says Tipton. "He was an icon in the business before
selling his stores. Louis told me that yacht sales were a tough
business, but that it was rewarding. He was right. To this day,
I always think back to some of the things Louis taught me and
how I have evolved with those lessons."
During his ownership of Louis Delhomme Marine, Delhomme
also advertised abundantly. He made sure his name was seen, heard
and felt in the boating community. Tipton, in many ways, simply
has continued the trend.
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Today, the Lauderdale name can be found on four different
websites. Two in particular-www.gulfcoastyachtbroker.com and www.lauderdaleyachtsales.com--feature
the boats of local Lauderdale Yacht Sales clients.
"We have carved ourselves a niche in the boat brokerage
market. We don't own any boats, so no particular boat gets preferential
treatment," says Tipton.
"Obviously we go into an agreement with clients with
the intent of selling their boat. Conversely, we cater to the
other side-the boat buyers. We'll do everything we can to come
up with a fair deal for everyone.
"I am proud to say that much of our business comes
from referrals and repeat business-that is buyers and sellers
who have dealt with us before. They know how our program works
from point A to Z, and they believe in our ability to make things
happen. That says a lot about the work we do. It's always said
that if one person is happy, not much is said. But, if one person
is unhappy, he'll tell all of his friends and you'll lose potential
business because of it. That said, our professionalism and experience
speak for itself.
"I have integrated a saying into our program. That
is that 'reputation plus rapport equals results.' Thankfully we
have a trusted reputation. We follow that up with a sales plan
that keeps the buyer or seller informed of what is happening in
the process. And, we produce results."
Those successful results should only multiply as the
spring and summer of 2003 unfolds in the Bay Area. Lauderdale
Yacht Sales currently has two locations including the Seabrook
Shipyard and South Shore Harbour Marina. Scheduled plans call
for Lauderdale Yacht Sales to occupy all of Pier 14 in South Shore
Harbour Marina-some 60 slips of all sizes.
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"I started this operation several years ago selling
boats off the end of a dock on Saturdays and Sundays near Sundance
Grill," recalls Tipton. "Now, we broker more than 80 boats, which
includes $16 million worth of inventory. Whether you're looking
to sell large or small boats, or are looking to buy large or small,
we have the answers."
Tipton has now been in the boat brokerage business
for decades. The continued growth of Lauderdale Yacht Sales says
he isn't going anywhere soon. After all, boating is his life.
"I love this business--all aspects of it. I love the water, the
people, and business, everything about boats. It's a great life.
People get excited when they think about possibly selling a boat
to upgrade to a bigger one. If they're looking to buy, they're
excited to see some of the options available. We have always strived
to build personal relationships with everyone we work with. It
builds trust, but the bottom line is providing a quality and fair
service. At Lauderdale Yacht Sales we do just that.
"I am thankful to have had the opportunity to work
with all of the wonderful boat lovers in the past. With the business
growth we are undertaking, the future holds more great relationships
for everyone. I couldn't be any more excited about the future."
Lauderdale Yacht Sales is the most recognizable name
in the local boat brokerage arena today. Whether you're looking
to buy or sell, look no further.
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