| Whether it's on the
worldwide web, statewide print publications, billboards or many
of the Bay Area's most recognizable magazines, the Lauderdale Yacht
Sales name is prominent. After all, promotion is everything.
"We manage the best advertising
program in the business out here," says Tipton. "There's nobody
even close. Whether you are trying to sell your boat or are looking
to buy, advertising is the key. People have to able to see you-to
know you exist. The sales staff at Lauderdale Yacht Sales is talented
and well known in the industry. We work hard for our clients.
One of the best ways we do that is by making sure their boats
are visible. When these boats get seen, they get sold.
Tipton learned the value of
advertising decades ago while in the automobile business. When
he jumped into the yacht sales business, Tipton was able to learn
from a local legend-Louis Delhomme. He may own the biggest name
in yacht sales today, but Tipton says he owes it all to Delhomme.
"I got to know Louis from having
bought several boats from him," says Tipton. "He was an icon in
the business before selling his stores. Louis told me that yacht
sales were a tough business, but that it was rewarding. He was
right. To this day, I always think back to some of the things
Louis taught me and how I have evolved with those lessons."
During his ownership of Louis
Delhomme Marine, Delhomme also advertised abundantly. He made
sure his name was seen, heard and felt in the boating community.
Tipton, in many ways, simply has continued the trend.
| Today, the Lauderdale
name can be found on four different websites. Two in particular-www.gulfcoastyachtbroker.com
and www.lauderdaleyachtsales.com--feature the boats of local Lauderdale
Yacht Sales clients.
"We have carved ourselves a
niche in the boat brokerage market. We don't own any boats, so
no particular boat gets preferential treatment," says Tipton.
"Obviously we go into an agreement
with clients with the intent of selling their boat. Conversely,
we cater to the other side-the boat buyers. We'll do everything
we can to come up with a fair deal for everyone.
"I am proud to say that much
of our business comes from referrals and repeat business-that
is buyers and sellers who have dealt with us before. They know
how our program works from point A to Z, and they believe in our
ability to make things happen. That says a lot about the work
we do. It's always said that if one person is happy, not much
is said. But, if one person is unhappy, he'll tell all of his
friends and you'll lose potential business because of it. That
said, our professionalism and experience speak for itself.
"I have integrated a saying
into our program. That is that 'reputation plus rapport equals
results.' Thankfully we have a trusted reputation. We follow that
up with a sales plan that keeps the buyer or seller informed of
what is happening in the process. And, we produce results."
Those successful results should
only multiply as the spring and summer of 2011 unfolds in the
Bay Area. Lauderdale Yacht Sales currently has two locations including
the Seabrook Shipyard and South Shore Harbour Marina. Scheduled
plans call for Lauderdale Yacht Sales to occupy all of Pier 14
in South Shore Harbour Marina-some 60 slips of all sizes.
| "I started this operation
several years ago selling boats off the end of a dock on Saturdays
and Sundays near Sundance Grill," recalls Tipton. "Now, we broker
more than 80 boats, which includes $16 million worth of inventory.
Whether you're looking to sell large or small boats, or are looking
to buy large or small, we have the answers."
Tipton has now been in the boat
brokerage business for decades. The continued growth of Lauderdale
Yacht Sales says he isn't going anywhere soon. After all, boating
is his life. "I love this business--all aspects of it. I love
the water, the people, and business, everything about boats. It's
a great life. People get excited when they think about possibly
selling a boat to upgrade to a bigger one. If they're looking
to buy, they're excited to see some of the options available.
We have always strived to build personal relationships with everyone
we work with. It builds trust, but the bottom line is providing
a quality and fair service. At Lauderdale Yacht Sales we do just
"I am thankful to have had the
opportunity to work with all of the wonderful boat lovers in the
past. With the business growth we are undertaking, the future
holds more great relationships for everyone. I couldn't be any
more excited about the future."
Lauderdale Yacht Sales is the
most recognizable name in the local boat brokerage arena today.
Whether you're looking to buy or sell, look no further.